We care.

We are the


GoodCleanBeautyCo. is a Melbourne-based company committed to supplying beauty products that are safe, effective, sustainable, cruelty-free and conscious.

We believe that everyone deserves to look and feel their best at every age and every stage, to be able to express themselves without limitations and without sacrificing their health or the planet.

We believe In the luxury of value for money.

We want to make beauty fun, accessible and guilt-free.

Our core values are:


We represent only brands that prioritize clean ingredients and formulas, are vegan, inclusive and…


Our products are formulated to work, and we use science to back up our claims.


We are committed to reducing our environmental impact, and we use recycled and recyclable packaging whenever possible. We strive to provide our customers with the highest quality products at the lowest possible prices to make beauty accessible to all.

Our products must meet the following criteria:

They must be free of harmful ingredients, such as sulfates, parabens, and phthalates

They must be effective at delivering results

They must be sustainable, both in terms of their ingredients their packaging and their offering, always placing the customer’s needs as our north star


We make decisions based on the following principles:

Customer safety:

We put the safety of our customers first.

Scientific evidence:

We base our decisions on scientific evidence.


We are transparent about the ingredients in our products and our manufacturing process and places.

Climate Change

We are committed to addressing climate change. We do this by:
  • Reducing our carbon footprint by using sustainable ingredients and packaging and choosing partners who prioritize these values.
  • Supporting organizations that are working to combat climate change.
  • Educating our customers about the impact of climate change on the beauty industry.